Jacob Taio Cruz (; born Adetayo Ayowale Onile-Ere, 23 April 1980) is a British singer, songwriter, rapper and record producer from London, England, currently based in Los Angeles. In 2008, he released his debut album Departure, which he wrote, arranged and produced. The album achieved certified gold status in the United Kingdom and earned him a Music of Black Origin Awards (MOBO) nomination.
In October 2009, Cruz released his follow-up album Rokstarr, which includes the number one singles “Break Your Heart” and “Dynamite”. Cruz collaborated with Kesha on the single “Dirty Picture”, and with Kylie Minogue and Travie McCoy on his single “Higher”. Cruz wrote and recorded the song “Telling the World” as the lead single from the soundtrack to the 2011 animated film Rio. Cruz’s third studio album, TY.O, was first released in Germany in December 2011.
In 2012, Cruz co-wrote David Guetta and Usher’s song “Without You”. In April 2015, Cruz released the first single, “Do What You Like” from his forthcoming Roses Collection. In late 2015, Taio added vocals to Tujamo’s Melbourne track, “Booty Bounce” which was released by Spinnin’ Records.