The Time, also known as Morris Day and the Time and The Original 7ven, is an American musical group that was created in Minneapolis in 1981 by Prince. Their work has been a part of the formation of the Minneapolis sound, featuring a mix of soul music and dance music with funk, rock n roll, and more. Led by singer-songwriter Morris Day, the band members are known for having been close Prince associates, and are arguably the most successful artists who have worked with him, achieving particular popularity with R&B fans with tracks such as “Jerk Out” and “Jungle Love”. Former members Jimmy Jam and Terry Lewis went on to a prominent production career after they left the band in 1983, while Day and guitarist Jesse Johnson recorded solo material in addition to their work with the Time.